Context
Competitive swim meets involve dozens of moving parts — coaches, timers, parents, and athletes all needing different information every few minutes. Swimtopia needed a mobile platform that could bring order to that, on a fixed seasonal deadline tied to the start of swim season.
What I Did
- Devised and delivered a Swim Meet Management platform and mobile app, conducting on-site research and identifying monetization streams.
- Directed the team to a fixed seasonal deadline that couldn't slip, since the product had to be ready when swim season started.
- Conducted direct observations at live meets to map end-to-end workflows and identify where organizational chaos was actually happening.
- Built a highly-scalable Android and iOS app from the ground up, covering real-time event alerts, results, volunteer sign-ups, and reminders as premium features.
- Integrated with leading scoring software to streamline meet-day coordination rather than replacing tools people already trusted.
Outcome
- 4.7-star user rating in the platform's first year
- Became the most prominent revenue generator for the platform
- “Very pleased with the professionalism and quality of the work performed.” — Mason Hale, CEO
Capabilities Demonstrated
Field Research & Observation
Mobile Product Design
Fixed-Deadline Delivery
Third-Party Integration
