Took a marketing-matchmaking concept from two founders to a validated, working MVP.

Context

Two founders with years of marketing-industry experience believed they had a strong idea for a matchmaking platform between marketing firms and prospective clients. The open question was whether a high-quality MVP could actually meet the needs of both sides of the marketplace without shortcuts.

What I Did

• Facilitated rapid problem definition and iteration with design, architecture, and subject-matter experts, moving from idea to sketched solutions to a viable product direction quickly.
• Recruited early marketers and enterprises seeking services to test real engagement levels with the system before building further.
• Tested the boundaries of information asymmetry deliberately, calibrating how much transparency to offer each side to keep engagement high without giving away the platform's value.
• Tracked post-launch performance and site behavior, developing and testing hypotheses to improve functionality and engagement.

Capabilities Demonstrated