Replaced spreadsheets and scattered tools with a bespoke, digital-first operations and media-management suite.

Context

Ad Results Media needed an order-management and workflow system to replace a patchwork of legacy third-party platforms and manual spreadsheets, but had no in-house product function to drive it — the strategy, the research, and the roadmap all had to come from a single outside lead.

What I Did

• Coordinated resources across internal departments, third-party software development suppliers, and data vendors to design and develop the new order-management and workflow system.
• Conducted extensive user interviews and developed end-to-end process diagrams of the entire agency's workflow, across every operational resource and technology in use.
• Derived a clear set of required software capabilities from that research, along with a 12-month development and operational transition roadmap.
• Conducted market research and competitive analysis to identify capabilities for a best-in-class operational software suite, including partnership and integration possibilities.
• Managed vendor negotiation and onboarding directly as part of the engagement.

Capabilities Demonstrated